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Nissan Electric Car Sales Booming In Oregon, Washington

May 16, 2013 | Northwest News Network
CONTRIBUTED BY:
Tom Banse


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  • Since the Northwest's first Nissan Leaf was sold in late 2010, sales of the fully electric care have surged, then waned, and are now surging again. credit: Tom Banse / Northwest News Network
Since the Northwest's first Nissan Leaf was sold in late 2010, sales of the fully electric care have surged, then waned, and are now surging again. | credit: Tom Banse / Northwest News Network | rollover image for more

The automaker Nissan says sales of its fully electric Leaf compact surpassed all other Nissan models at dealers in the Seattle and Portland areas this spring. The announcement Wednesday runs counter to the prevailing wisdom that adoption of plug-in cars has been sluggish.

At Nissan USA headquarters, electric vehicle marketing & sales director Erik Gottfried says he’s scrambling to ship enough Leafs to meet demand in the Pacific Northwest. The car maker juiced its plug-in sales by slashing the sticker price and offering low-cost leases.

Gottfried says that was made possible by opening a domestic production line in Tennessee. “By moving production to the United States we have a little more control of our production costs and we’re not subject to shipping costs from Japan on boats and we also don’t have foreign exchange rate fluctuations.”

A Nissan dealership in Bellevue, Washington claims it’s the No. 1 seller of electric Leafs in the nation.

The electric vehicle coordinator at Oregon’s Department of Transportation says increased product availability is spurring EV sales across many brands. ODOT’s Ashley Horvat says having a “very robust” charging network has also helped. Oregon claims to have the most EV charging stations per capita of any state.

The uptick in electric vehicle adoption vanishes as you move inland. Idaho’s Motor Vehicle Division says it has registered fewer than 100 purely electric cars total.

_ This report originally appeared at Northwest News Network._

© 2013 Northwest News Network
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